Rainfresh | Daily Fresh Milk

Project: Rainfresh / Daily Fresh Milk
Service: Packaging Design
Channel: Supermarkets

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Milk is a daily essential in Chinese households, and freshness is a top concern for consumers. To address this, we created the “Daily Fresh” product system, centered around the milk’s release timeline. Using color-coded labels, calendar icons, and other visual cues, we built a full-chain freshness perception — from production to purchase.

Visually, we assigned unique color tags to each day of the week, enhancing shelf impact, boosting packaging appeal, and making it easier for consumers to identify production dates at a glance. The “Fresh” supersign is enlarged at the top of the package, highlighting the “produced today, delivered today” promise — offering consumers a fresher, more reassuring milk experience.