RED ARMY

Redesign for the legendary «‎RED ARMY»‎ vodka brand

The legendary brand’s fame began in the early 1990s in Rostov-on-Don, and by 1998, it had become more popular in the U.S. than Stolichnaya vodka. The Red Army brand managed to appear at top Hollywood parties, feature in the action blockbuster “xXx” starring Vin Diesel, and even become embroiled in a legal battle with Columbia Pictures.  We faced the critical task of redesigning the legendary vodka for its relaunch on the Russian market.