Six Virtues: Energy Product Design

Project Brief:

This project’s focus was to create parent and sub-branding for the Six Core Virtues. From the branding we created, we had to design packaging that incorporated our branding into unique packaging designs.

Process:

Throughout this project I focused on creating a cohesive set of packaging designs that maintained the style of my brand, centered around energy. My goal was to carry this theme of energy throughout my designs as energy, or caffiene, connected all of my products. Each product is unique in how it gives you the Courage, Wisdom, or Justice, that you need to take on the day. Using vibrant colors and fluid shapes my products appeal to a youthful and energetic audience who lives that busy lifestyle.

The Virtues:

• Courage – Is the energy drink that empowers you to push past limits and face every challenge with unshakable confidence.
• Wisdom – Let your mind unwind with every sip of Wisdom Tea. Crafted to calm the senses and soothe your soul.
• Justice – This fair blend is ready to balance your energy giving you the spark you need to take on the day ahead of you.

Designer: Paris Drew

School: Ball State University

Professor: Shantanu Suman