TianQuFood | Basalt Mineral Water

Project: Tianqu / Basalt Mineral Water
Service: Packaging Design
Channel: Supermarkets

As one of the flagship products under Yonghui’s Tianqu private label, this mineral water demanded a thoughtful and distinctive design approach.

Starting with the bottle shape, we created a custom mold tailored to the unique basalt water source. To further differentiate it from competitors, we introduced an innovative “pseudo-shape” label design that breaks away from conventional appearances.

For the visual design, we drew inspiration from the product’s origin — deep basalt layers. Using contour lines to symbolize the geological strata, we visually emphasized the purity and depth of the source. Gold foil printing was used to highlight the product’s selling points and brand essence, adding both perceived value and a touch of sophistication.