Curries & Varuvals Brand Packaging Story

Curries & Varuvals Brand Packaging Design Story.

Welcome to the Packaging Design Case Study of Curries & Varuvals with Shapers Studios

Watch how we developed a wholesome packaging solution that elevated the brand’s identity.

Brand’s Origin:

Since individuals are unable to bring spice powders into Australia due to customs regulations, Shakthi, the founder of Curries & Varuvals, imports Indian-origin spices, processes them into masala powders locally in Australia, and sells these products online. However, the old packaging did not fully capture the authenticity and appeal Shakthi envisioned for his brand, which is why he reached out to us for a revamp.

The Initiation:

Shakthi discovered our work when he saw the packaging design for a brand named INIYA in an Indian grocery store. Inspired by the design, he searched on social media to find the agency behind it. That’s when he discovered Shapers Studios and reached out to us through LinkedIn to revamp his existing packaging design.

The Challenge:

Since individuals are unable to bring spice powders into Australia due to customs regulations, Shakthi imports Indian-origin spices, processes them into masala powders locally in Australia, and sells these products online. The challenge was to redesign the packaging to reflect the fusion of Indian ingredients and traditional South Indian flavours while appealing to a modern audience and making the brand stand out in a competitive market.

Our Approach:

We crafted a design inspired by Tamil culture and tradition, incorporating vibrant illustrations that showcased authentic South Indian cooking elements. The goal was to make the packaging visually rich, engaging, and informative, ensuring it resonated with both Indian and Australian consumers.

Bringing South Indian Culture to Life Through Packaging:

At Curries and Varuvals, we aimed to showcase the rich heritage of South India through our product packaging design.

Each product features a unique art form inspired by the region’s traditions:

• Madras Curry Powder: Mahabalipuram temple’s majestic architecture
• Amma’s Sambar Masala: Traditional Kolam art by a mother
• South Indian Meat Masala Powder: Kerala’s vibrant culture, with a woman in traditional attire, palm trees, and a boat house
• Curry Leaves Podi: A majestic elephant emerging from a temple
• Rasam Powder: Intricate temple chariot art All-purpose Special Spice Mix Powder: Jallikattu, a traditional South Indian sport
  

Every Product Tells a Story:

Our packaging designs celebrate the essence of South Indian culture, from its stunning temples to its vibrant traditions. We’re proud to share this heritage with our customers.

The final packaging combined traditional South Indian elements with a sleek, modern aesthetic. It not only reflected authenticity and bold flavours but also helped establish a strong visual identity for Curries & Varuvals in the Australian market.

The Result:

With this revamped packaging, Curries & Varuvals now has a compelling brand identity that tells a story of culture, authenticity, and quality. The new design enhances the brand’s online presence and sets the stage for greater growth in the Australian spice market.