EVE – Sportswear for women

About the Company:
P&A Fashions Pvt. Ltd., known for its esteemed brand Ollo by Avon Brasseries, has been a leader in women’s intimate wear for over 20 years. With a reputation for high-quality products and a commitment to comfort, Ollo is now expanding into the activewear market. The brand introduces EVE, a new sports bra collection designed for women who seek performance, support, and style. The series includes four unique styles: Eve Vibe, Eve Flex, Eve Pulse, and Eve Fit, each tailored to fit different needs while embracing the essence of active empowerment and comfort.

Brief and Design Solution:
The packaging design for the EVE series was developed to encapsulate both energy and sophistication. The concept unifies the series by highlighting distinctive yet cohesive elements that reflect the individual characteristics of Eve Vibe, Eve Flex, Eve Pulse, and Eve Fit. A vibrant and dynamic color palette underpins the design, symbolizing movement and vitality, while modern typography ensures clear communication of product details. Imagery and graphic elements are carefully integrated to evoke a sense of empowerment and performance, resonating with the target audience of active, confident women. The overall packaging solution not only distinguishes each variant but also reinforces the enduring legacy and innovative spirit of the Ollo brand.