Fuelix – Fuel the Day

Fuelix – Protein with Purpose

Fuelix is a bold, high-energy protein bar brand designed for those who live life on the move—athletes, creatives, and everyday go-getters. This branding project captures the essence of clean, functional nutrition through a modern, no-fluff visual identity.

From the logo and packaging to tone of voice and layout, every element reflects Fuelix’s core promise: real ingredients, balanced macros, and long-lasting energy, without added artificial fillers. The design direction focuses on bold type, vibrant accents, and minimalism that feels strong yet approachable, mirroring the brand’s commitment to both power and purity.

Fuelix isn’t just a protein bar—it’s a mindset. Fuel smart. Move strong.