Good Things

Good Things

Making niche drinks popular to the masses Good Things is a mushroom-based drink company that creates delicious, functional beverages for families. Each drink is crafted with specific mushrooms known to boost immunity, enhance cognitive function, and support athletic performance and recovery.

The Good Things product packaging design tackles the challenge of making mushroom-based drinks more approachable. Since mushrooms are often perceived as an unusual ingredient for beverages, the packaging is designed to be fun and inviting, breaking down hesitation with its playful and welcoming design strategy.

• The front label strategically incorporates a mushroom shape to communicate the product’s key attributes at various viewing distances.
• From afar, the mushroom shape immediately signals that the drink is mushroom-based, while the product name emphasizes its benefit-driven purpose.
• Up close, the design ensures clear readability, with the mushroom shape enhancing—rather than obstructing—the product details.
• The label color reinforces the flavor, helping shoppers easily differentiate between variants when placed alongside other drinks.

This design strategy makes the packaging both functional and visually striking, ensuring it stands out on shelves while quickly conveying essential product information.

Project by Rezon Studio ®