Johnnie Walker Blue Ultra

Johnnie Walker, the world’s number one Scotch whisky, has launched Blue Label Ultra, a limited edition first-of-its kind, boundary-breaking innovation. Weighing just 6.3oz (180g), Johnnie Walker Blue Label Ultra is the world’s lightest 70cl Scotch whisky glass bottle. Using new, patented glass technology developed by Diageo’s design team this lighter, lower-carbon bottle embodies the future of luxury packaging, fusing sustainability with exceptional craftsmanship.

Born from a five year journey in glass innovation, this milestone proves that premium packaging can be both luxurious and eco-conscious. In the course of its research, the brand has been granted a patent to encourage further progress in the industry – and in a first for Diageo – a license to the open sourced patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries. Each bottle is filled with a specially blended liquid by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whisky from legendary distilleries such as Oban, Brora, and Royal Lochnagar, as well as select ‘ghost whiskies’ from now-closed distilleries. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.

To explore its cultural and creative potential, Diageo recently partnered with Cristina Grajales Gallery to present OUT OF THE BLUE: Glass, Craft and the Future of Johnnie Walker Blue Label—a curated project featuring original responses to the Ultra bottle by leading North American artists, Amber Cowan, Objects of Common Interest and Scott Newlin. The result was a rare cross-disciplinary snapshot of how material innovation can drive new forms of expression, sustainability, and luxury in packaging and design.