My Aronia

My Aronia is a Greek brand from Serres, offering premium products made from aronia, a superfruit rich in antioxidants. Its range includes juices, jams, spoon sweets and more, crafted to highlight natural flavors and health benefits.

For the packaging design, we aimed to create a visual language that would immediately stand out on the shelf. We played with fluo colors and bold geometric patterns to capture attention and communicate the freshness and vitality of the product inside. The vibrant palette not only reflects the intense flavor and nutritional power of aronia, but also breaks away from conventional “organic” or “health food” aesthetics, bringing a contemporary and youthful energy to the brand.

Each package becomes a small, striking object — both functional and expressive — designed to appeal to health-conscious consumers who appreciate both design and substance. The result is a bold identity system that balances natural authenticity with visual impact.