Nova

Nova – Drink Like Royalty

About
Nova is a bold and modern mocktail brand that transforms the non-alcoholic beverage experience into something exciting and sophisticated. With a focus on delivering refreshing flavors, Nova is perfect for any occasion—whether it’s a lively celebration, a casual hangout, or a quiet night in. The brand combines a sense of fun and elegance, offering an elevated alternative to traditional alcoholic drinks, allowing everyone to enjoy the perfect balance of flavor and style.

Challenge
The challenge of this project was combining two contrasting vibes—fun and elegant—into one cohesive design. These two are inherently different, with fun often leaning toward bright colors and playful elements, while elegance tends to favor minimalism and subtlety. Balancing these opposing aesthetics without compromising the integrity of either was a tough task.

Solution
By using a vibrant gradient illustration, creative team could inject a sense of playfulness and energy while maintaining a refined look. The minimalist typography layout, with exciting lines and sketches, provided just the right amount of dynamic flair without overwhelming the design. This kept the overall feel fun yet luxurious. Additionally, the unique shape of the bottle played a crucial role in enhancing the elegance, elevating the entire visual identity and creating a perfect balance between both vibes.