PACKAGING FOR PROTECTIVE JACKET GEAR

Based in Austria, Norsorex specializes in the manufacturing of Polymers (trans-polynorbornene) used in various industrial applications, including the production of professional protective clothing for high-risk sports, such as motorcycling, skiing, snowboarding, and mountain biking, among others. Apparel made with these polymers offers enhanced protection to athletes

The advanced technology provides excellent freedom of movement due to its inherent lightness and flexibility, while ensuring protection against adverse weather conditions thanks to its highly breathable texture made of hundreds of tubes.

Norsorex aims to position itself as both hip and professional, appealing to customers who prioritize safety and product quality while enjoying life.

The new visual identity for Norsorex is grounded in the brand’s core values of innovation, protection, and performance. At the heart of the design is a bold, abstract “N” mark—geometric in structure and evocative of mountain peaks—symbolizing both the brand’s technical precision and its connection to extreme environments.

As part of the broader branding system, the packaging design extends this visual language through the use of modular geometric shapes, reinforcing the advanced technology behind the product while clearly aligning with the company’s forward-thinking vision.

A high-contrast color palette adds visual strength and immediacy, while the use of recycled kraft cardboard as the primary packaging material reflects the brand’s commitment to sustainability without compromising the perception of professionalism, safety, and premium quality.