Schwarz protein porridge

TM Schwarz is among the top three most recognizable Russian sports nutrition brands, with a rich sales history since 2016. To expand the product range, a new line of high-protein oatmeal was developed, combining convenience, health benefits, and rich flavor, reflecting the brand’s values.

Task
Create a bold, dynamic, and memorable packaging design that emphasizes the product’s sporty style and functional benefits: high protein content, sugar- and gluten-free, and easy preparation. The packaging should resonate with the target audience, inspiring new achievements.

Solution
The design features a grunge style with textured backgrounds and bold typography, highlighting the brand’s energetic character. Contrasting colors differentiate flavors, making the line visually striking. The food zone takes center stage, emphasizing naturalness and appeal. Key benefits are displayed with large, contrasting typography, ensuring readability. Nutritional info is repeated on the top flap for convenience.