Rainfresh｜100% pure raw milk fresh milk

Project:  Rainfresh / 100% pure raw milk fresh milk
Service: packaging design
Channel: supermarkets
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In the impression of Chinese families, fresh milk used to be packed in glass bottles and delivered to each family by a specialist. As the times change, people now buy more milk for one week at a time in supermarkets, but this memory always remains in people’s minds. Therefore, in this product, we use the milk bottle shape as the core design point, hoping to awaken people’s inherent cognition of fresh milk and empower the product in this way.

In order to strengthen the health attributes of the product, we add 「2-6°C ten-day cold fresh」 and 「100% pure raw milk” as auxiliary selling points to directly respond to consumers’ health needs for products. In the center of the layout, the medal icon is associated with high quality, and the core nutritional indicator “3.2g protein content per 100ml” is conveyed. Through symbolic transformation, consumers’ needs for transparent nutritional information are met. At the same time, the bottom uses atmospheric illustrations to present the ranch traceability to enhance brand trust.

In terms of color, the classic blue and white combination is used to form a “milk category quick identification code”, allowing consumers to complete category confirmation within 0.5 seconds and reduce cognitive costs.