Chaihona №1

VASILCHUKI CHAIHONA №1 — a cult gastronomic project. It is a large network of restaurants in Russia and worldwide. At the end of 2023, their restaurant opened
 in Dubai.

TASK

• Developing packaging design for the Dubai market.
• Creating packaging structures, as well as for unconventional menu items (e.g., khachapuri with an egg transported separately).

SOLUTION

The task was unconventional, as it required not only creating packaging but also designing structures for non-standard menu items. For example, for khachapuri, where the egg is transported separately.

We developed more than 40 types of packaging, each solving a specific task and corresponding to the characteristics of the menu. The core of the identity 
was based on the geographical location, a modern approach, and a recognizable style. The packaging became not just a means of transportation but an important branding element that could be used as content. 
All packaging matched the spirit of Dubai, with vibrant accents and unique designs.