Frank+Bare Deodorant

Frank + Bare is a natural deodorant brand from Australia built on the belief that taking care of your body should never come at the cost of the planet. Formulated with a blend of five AHA acids, it offers a gentle yet effective solution that works in harmony with the skin while being mindful of environmental impact.

The visual identity was crafted to express this balance between science and nature. The logo features a sun resting on the horizon, symbolizing rhythm, balance, and a connection to the earth. It is clean gender gender-neutral, and flexible enough to remain clear across different scent options.

Packaging plays a key role in the brand experience. Each deodorant is housed in a recyclable cylindrical paper tube with a soft touch finish printed using soy-based inks. Fine contour lines flow across the surface inspired by topographic maps and the natural texture of skin, suggesting both individuality and our connection to place. Each scent is identified by a unique color drawn from natural elements such as lime green, grapefruit pink, or charcoal black. The overall tone is calm, confident, and understated with a focus on clarity and intention.

Frank + Bare received a Gold award from the Clean and Conscious Awards in recognition of its commitment to zero waste personal care. The design reflects the values behind the brand and the belief that sustainability can be built into every detail.