Hartridges Soft Drinks Redesign

When Francis Hartridge brewed his first botanical sodas in a Kent barn in 1882, he did more than mix flowers and fruits – he set a standard for natural ingredients and artisanal care. Though the original recipe nearly slipped into obscurity, a revival from the family archive brought it back to life.

Today, Hartridges honours that heritage not by copying Victorian ornamentation, but by making Francis himself the focal point. His silhouette, lifted directly from period photographs, serves as a badge of authenticity. Provenance notes like “Crafted from Francis’s 1882 recipe” invite consumers into a narrative that spans almost a century and a half. The founder silhouette is merged with bespoke ingredient illustrations, pairing these with vibrant yet elegant colour codes to highlight each flavour. Subtle gold foil accents and a refined layout underscore the premium offering while preserving the brands authenticity.

The refreshed packaging has led to renewed interest in the brand, showcasing Hartridges’ continued commitment to flavour and quality.

Hartridges proves that true heritage isn’t about replicating the past; it’s about letting a founder’s story inform every aspect of the contemporary experience.