Logo and Packaging for a Children’s Product Line

Category: Children’s Food Products

BUZZI:
Natural and healthy snacks specially developed for children. The product range includes nutritious breakfast porridges, two types of drinkable yogurts that are convenient to take on the go, cookies that help recharge little adventurers during walks and training, and fruit chips — a healthy snack for kids and beyond. All products are enriched with vitamins and minerals, free from artificial additives, preservatives, and added sugar.

TASK:
To develop a bright and concise design for a product line aimed at children aged 3–7. The packaging should be convenient to take along for walks, workouts, or any kind of active outing. At the same time, the design should reflect the natural quality of the product and stand out among competitors.

SOLUTION:
A cheerful dinosaur (a favorite character among children in this age group) was chosen as the main illustration. He is energetic and kind. The color palette is natural, evoking associations with nature, with white used as a symbol of purity. The design is minimalistic and uncluttered. The back of the packaging features cute little games for children.