Random Anxiety

In the fourth year since its founding, the jewelry brand “Random Anxiety” underwent its second visual upgrade.

In this collaboration, we aimed to remove their previous brand identity focused on street culture and establish a new attitude for a trendy accessories brand.

We attempted to create an intuitive sense of random anxiety by using seemingly chaotic and information-dense arrangements. By establishing an effective grid system amidst a vast amount of irregular information, we formed a brand identity.

Our services touched upon all aspects of the brand, including product styling, model art direction, packaging design, and the design of their Taobao store.

The greatest challenge in this design work was how to turn the random patterns of information arrangement into a grid algorithm and specific formulas.