SpongeBob SquarePants | Patrick Star Hanging Cotton Towel

Project: SpongeBob SquarePants / Patrick Star Hanging Cotton Towel
Service: Packaging Design
Channel: Supermarket
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This case is the second new product in the SpongeBob SquarePants joint series. Through data analysis, we deeply explored the image of Patrick Star, which is second only to SpongeBob SquarePants in the favorability of female users, and empowered the new product with its cute and healing appearance. And through the product matrix, we enrich the terminal’s diverse choices in the cotton towel category and help the brand enter more daily life scenes of users.

In the design, we use highly saturated pink and yellow contrasting colors to enhance the visual impact of the shelf, and use the cheerful image of the IP to form a strong memory with interesting fonts, providing consumers with emotional value in addition to product functions, and delivering happiness. And the core selling points of the product are visualized in the packaging, accurately targeting the purchase needs of the target group, reducing the communication cost between the product and the user, and helping sales conversion.