Teana Fruit tea

In a market saturated with repetition, only a truly creative brand dares to reinvent tradition. This project introduces a bold fusion: the rich, authentic taste of Iranian tea blended with the vibrant character of various fruits. The goal was to celebrate innovation while honoring heritage, and to express the harmony through packaging that immediately captures attention visually.

The product itself offers a unique sensory experience. The flavor combination of tea and fruit is so harmonious that it feels like a heartfelt embrace. While fruit brings playful variety to each blend, the taste of nostalgic Iranian tea remains the hero. To resonate more deeply with local consumers, we likened Iranian tea to royalty — a national treasure that commands respect. We created a regal throne sculpted from tea leaves, representing the undisputed reign of Iranian tea. The fruits, lively and colorful, are arranged as honored guests upon this throne, each one adding its flair while paying tribute to the main character: tea.

To highlight the concept, we kept the background clean and white, allowing the throne and fruit illustrations to stand out as the focal point. The typography is minimal, with the product name gently integrated into the layout. Given that the brand is new to the market, we placed greater emphasis on the brand name and logo, reinforcing identity and recognition. A small teapot icon was introduced as a category marker, subtly guiding the consumer while maintaining visual elegance.

We intentionally broke away from the typical imagery associated with Iranian tea — endless green fields, teapots, and steaming cups — to present a fresh and contemporary look. Yet we preserved essential elements such as tea leaves and fruit motifs to maintain relevance and communicate flavor.

The result is a packaging solution that avoids clichés, sparks curiosity at the point of sale, and aligns seamlessly with the brand’s strategy. Its originality supports stronger brand recall and creates a visual identity that not only stands out on the shelf but also invites consumers to discover the story behind the flavor.