Water palette laundry detergent

Water Palette is a new laundry detergent brand specifically designed for underwear, launched by women’s lingerie specialist UI Enough. The product concept focuses on the essential qualities of laundry: effective cleaning, human safety, and eco-friendliness.

To express Water Palette’s watercolor-inspired aesthetics, cleanliness, and its trendy, minimalist image, graphic motifs were developed through thorough research. These visual elements align with the product’s target audience and its core identity. Structurally, the design takes into account user convenience, portability, and environmental sustainability.