momnom / kids snacks

MomNom is a concept brand created for a line of wholesome, school-friendly snacks designed especially for kids—and trusted by moms. The idea began with a simple insight: most snacks marketed to children are packed with sugar, preservatives, or confusing ingredients.

MomNom was developed to flip that script—offering real, delicious cookies made with natural, recognizable components that both parents and kids can feel good about. Rooted in the message “from one mom to another,” the brand is built around care, relatability, and everyday parenting reality. It doesn’t aim for perfection—it celebrates effort, love, and the chaos that comes with raising little humans.

The branding balances a warm, nurturing tone with playful energy—connecting with moms emotionally, while engaging kids through friendly colors, simple shapes, and cheeky language. Visually, the identity is soft and friendly, incorporating hand-drawn details and rounded typography to reflect the brand’s gentle, honest personality. The project scope includes brand naming, tone of voice, logo design, packaging for the snack line, and extensions into merchandise such as bibs, lunchboxes, and tote bags.

Each touchpoint was created to reinforce MomNom’s purpose: to offer moms a snack option that feels homemade, honest, and joyful. Ultimately, MomNom is more than a snack—it’s a mom-to-mom moment in every bite.