Bánh in Bộ Ngũ – Vietnamese Print Cake

“Bánh in Bộ Ngũ” is a Vietnamese brand created with the goal of reimagining and elevating the traditional print cake — a confection closely tied to Vietnamese ritual and cultural heritage. Through a modern and cohesive visual identity system, the brand aims to offer a fresh aesthetic experience that resonates with younger generations while preserving the spirit of national culture. Each cake is not just a delicacy, but a cultural symbol connecting people with the spiritual values of their ancestors.

Inspired by the Five Elements philosophy (Ngũ Hành), the brand introduces a set of five cakes, each representing one of the elements by its core color:

• Metal (Kim) –Coconut,
• Wood (Mộc) –Mung Bean
• Water (Thủy) –Black Sesame
• Fire (Hỏa) –Red Bean
• Earth (Thổ) – Durian

Each element is further embodied by symbolic imagery that reflects its core essence:

1. Kim Xuyến Xà
2. Tùng Bách Mộc
3. Lưu Thủy Ngư
4. Lư Trung Hỏa
5. Ngọc Điêu Thổ