Concept for a luxury Italian coffee “Infinity”

The modern world is a race.

People are constantly in a hurry, running, late, trying to earn more money, buy a house, a car, but all this becomes unimportant when you find yourself next to your other half.  All of that can disappear in a single moment, except…. Except for true and strong love. A love that makes you cross oceans, time zones and go through all the difficulties of life together.

Love in human life is something magical, unexplored and unchanging, every person has experienced, is experiencing or is still looking for his love, it is infinity, which has no boundaries, measure and quantity, no time. It is a pleasant sensation that causes tingling, warmth, excitement inside, leaving an unforgettable aftertaste and impatience to meet each other again.

This design concept for Italian coffee packaging is about such love: real and strong, LOVE that conquers all cities and distances. Each package of coffee is a separate story of a couple in love, a story about the great love that takes place in a certain city, which has its own strength, intensity, country, city and peculiarity, just like the coffee that is in the package.

This concept is based on the fact that drinking coffee is not just an everyday routine, but it is a ritual, an act of enjoying each other, a time of love and memories that remain as a pleasant aftertaste after a good coffee.

There is nothing permanent in the world, but there is love, because its power makes us infinite.