Corona Chocolate Rebrand – Prime Award 2025

Corona Chocolate | Packaging Redesign

This project is a creative packaging redesign for Corona, one of Egypt’s oldest and most iconic chocolate brands, founded in 1919.

The goal was to create a modern, elegant, and emotionally engaging package that preserves the brand’s identity while attracting a younger audience, especially females.

The new design introduces a soft, paper-based structure with a handmade-style character illustration to add warmth and uniqueness.

The result is a visual system that balances brand heritage, product clarity, and modern consumer expectations.