Floema

FLOEMA – Rosé Wine | Sangria Born from Time Altered by a Virus

FLOEMA is not just a wine: It’s an immersive experience in the invisible anatomy of the vine. Inspired by the virus that silently transforms the plant’s cycles, invading in the form of red spots, this design project explores the hidden beauty of biological alteration and the suspended time within an infected organism.

Far from the obvious narrative of contagion, FLOEMA delves into the sensation of inhabiting the interior of the virus. We want to imagine what it’s like to live inside the virus and not with it, where the vital flow slows, deforms, and is rewritten. The result is a visual identity that embraces viral chaos, anchored in Bold Minimalism to translate the intangible: the tension between life and disease, fragility and resilience, movement and stillness.

The label, with its precise cuts and restrained typography, acts as a membrane that both reveals and conceals, inviting us to imagine a wine that exists in a different space/time cadence. FLOEMA challenges traditional perceptions of wine, becoming a manifesto about transformation, impermanence, and the beauty of the invisible.