LecheBoom – Vibrant Packaging!!

Concept Overview

Leche Boom is a Spanish milk juice brand with fun and vibrant flavors (Strawberry, Chocolate, Peach, Blueberry). It targets young Spanish consumers seeking joyful flavors and mood-lifting experiences. The concept is illustrated in a bold colorful style that reflects a lively, warm, and expressive identity.

Our Vision

We aspire to become an icon in the milk beverage scene reinventing flavored milk as a youthful, emotionally resonant, and visually exciting experience that connects with modern consumers on a sensory and psychological level.

Signature Characters

Each flavor has a distinct human character that represents it interacting with it metaphorically and expressively.

• Chocolate: A confident personal trainer/respiratory therapist
• Strawberry: A creative fashion designer
• Peach: A stylish florist
• Raspberry: A radiant freelance photographer

The illustrations show the character’s immersion in the flavor’s mood, as their clothes transform into a splash of milk and flavor, in a contemporary, fluid, and energetic illustration style that gives them a sense of positivity and happiness for accomplishing their mission.