Areej Aromatherapy | Cosmetics

Areej Aromatherapy || Cosmetics 

Areej Aromatherapy is an Egyptian wellness brand specializing in natural skincare, haircare, and aromatherapy products. Rooted in the rich heritage of Egyptian botanicals, the brand offers a wide range of essential oil-based formulas—from mood-enhancing sprays to nourishing oils—crafted with a focus on purity and holistic well-being. Areej prides itself on a “seed to bottle” philosophy, ensuring quality and sustainability throughout its production process. Recognized as a pioneer in the region, Areej blends modern science with ancient aromatherapy traditions to create effective, nature-driven self-care solutions.

Target Audience 

• Consumers seeking clean, plant-based skincare
• Wellness-conscious individuals
• Fans of minimalist, sustainable design aesthetics

Design Concept

The packaging combines a warm, earthy color palette of browns and neutrals to evoke a sense of calm, natural simplicity, and grounded self-care. Inspired by raw botanical textures and ancient Egyptian herbal traditions, the visual system embraces a balance between modern minimalism and artisanal warmth.

Delicate line illustrations of plants and flowers are featured across the product range to reinforce the brand’s deep connection with nature. Typography is clean yet characterful, giving the packaging a contemporary feel while maintaining approachability and softness.

Materials & Structure

The product range includes recyclable glass jars, kraft-textured pouches, and eco-conscious pump bottles—all housed in thoughtfully designed boxes using minimal plastic and sustainable printing techniques. Matte finishes and soft-touch coatings add a sensory layer to the unboxing experience, elevating it to a moment of ritual and relaxation.