Co-branded Ice Cream Package Design: FRU:DOZA & Yandex Plus

Package design for unique ice cream created within collaboration between FRU:DOZA and a famous digital product – Yandex Plus subscription to Music, Books and Movies online. The new release is 3 creamy popsicles in bright glaze: with strawberry pieces in lavender shell, with pineapple pieces in kiwi shell, with kiwi and gooseberry in strawberry shell.

In terms of design, the packaging had to accommodate a lot: to combine 2 logos, illustrate double flavors and the subscription services, showcase brand elements of Music, Books and Movies, as well as a QR-code to the landing with a promotional offer – free 60-day subscription access to new users.

The solution came along with playful heroes as subscription users: they are reading an e-book, listening to music or watching a movie. Although fruit and berries are usually depicted colorful, we chose a different track – minimalist monochrome illustrations serve to create a neater laconic look. The ice cream flavors are communicated by means of characters and through the primary color of the packaging, it references the fruit glaze. Red for strawberry shell, lilac for lavender-flavored glaze, green for kiwi.

FRU:DOZA is a niche brand in the portfolio of a large ice cream producer “Morozproduct”. Being famous for its innovative approach, the brand is popular with Gen Zers who love its trendy offerings. For example, last year the national market saw the release of the protein ice cream FRU:DOZA PROTEIN – see the case in our profile.