Govino Rebrand

Govino made their mark in 2008 with the launch of shatterproof wine glasses featuring a distinctive thumb notch. Unlike traditional plastic cups, it was a sophisticated, glass-like alternative, quickly becoming a Napa Valley favorite. Over a decade later, the category had caught up, leaving Govino, a first mover, struggling to generate consumer interest and distinguish itself from a growing crowd of lower-priced competitors.

Redscout helped elevate Govino from a practical solution to a stylish complement, designed for everything from casual gatherings to elegant outdoor celebrations. This shift sparked a new approach to design and storytelling—one that spotlighted Govino’s signature feature, turning it into a symbol of modern entertaining.

At the heart of the rebrand is the iconic thumb-notch design, which inspired a new visual identity that balances technical precision with a celebration of joyful moments.

To bring the visual identity to life, Redscout reimagined every brand touchpoint, from logo and packaging to website and lifestyle photography, crafting a cohesive experience that felt polished yet inviting.

With a bold new identity, Govino has reintroduced itself—revamping its website and making a striking return to shelves. This has resulted in:

• New Retail Partners: Launched in specialty stores Uncommon Goods and Zabars
• Increased Sales: Up 25% YTD and have exceeded previous months’ sales every month in 2025, signaling energy and excitement for refreshed SKUs

The brand refresh served as a catalyst for reimagining the product portfolio. Recently, Govino reintroduced a beer SKU, which has since become the top selling set on its website. With more SKUs in development, Govino is re-establishing its position as the shatterproof glassware of choice wherever you are.