OnWhite｜50-Count Fish Oil Pet Product

Design Team: OnWhite Design

Art Director: Canwei Lai
Dynamic: Huaidong Liang
Year: 2025

The new Fish Oil Bobo from Miao Zhengzheng® is made with high-purity fish oil imported from Norway. Utilizing specialized encapsulation technology, it helps reduce fish oil oxidation and locks in EPA and DHA, resulting in healthier, shinier coats.

For this launch, our team provided the product packaging design for its new “50 Fish Oil Capsules · Complete Fresh Meat Wet Food.” The overall creative concept was developed around the product name, making it a key visual element of the packaging. By cleverly combining the tangible texture of the product with the category name “50 Fish Oil Capsules,” the design ensures what you see is what you get—clearly and intuitively communicating both product information and content quality, while reinforcing consumer desire to purchase.

Due to the difference in fish oil content between the “50 Fish Oil Capsules” and the “100 Fish Oil Capsules,” we maintained a consistent overall style and core design elements while introducing subtle distinctions. The “50 Fish Oil Capsules” use aluminum foil trays, while the “100 Fish Oil Capsules” feature gold foil trays. The tray labels incorporate vector illustrations that are simple yet playful, aligning with the external packaging’s color system to create a unified visual identity, reinforcing the sense of a product series and enhancing brand recognition.