Soculent
Soculent: Summer in a can
The context
Soculent is a new brand of socată (a fermented elderflower soft drink) produced in Romania. While homemade socata has long been a staple in Romanian households, the broader category of fermented beverages is only now beginning to gain traction locally.
With its launch, Soculent represents a meaningful step forward – offering a naturally fermented drink made from 100% natural ingredients, rooted in tradition yet ready for today’s market.
The Solution
We were initially asked to craft a visual identity and packaging design that would reflect both the artisanal nature of the drink and its deep cultural roots. Later on, the project naturally grew beyond packaging to include promotional assets, merchandise, a social media launch campaign and a complete website design and development, strengthening the brand’s presence both online and offline.
The symbol, which also acts as a Key Visual, was inspired by the elderflower’s inflorescence, having seven blossoms that subtly reference the seven towers found on the Transylvanian coat of arms – an emblematic nod to the region’s heritage.
The wordmark carries a slight retro flair and the quirks in the proportions and spacing give the typography just enough personality to feel crafted, without ever becoming decorative.
The packaging is defined by a careful use of color and contrasts. The original flavor – elderflower and lemon – is expressed through a complementary contrast, evoking the feeling of a perfect summer’s day, with clear skies and golden sunlight. The watermelon flavor follows a tone-on-tone approach, drawing inspiration from its key ingredient.
