Grateful Pies

Located in London, England, Grateful Pies offers an all-inclusive alternative to traditional meat dishes that have historically served as the centrepiece of the dinner table. Their ethos is rooted in a desire to share and connect people, and their pies are the perfect communal food. Plus, their products are 100% plant-based, so they can be enjoyed by meat-lovers, vegetarians, and vegans alike.

Grateful Pies approached us in a bit of a pickle: they had two products, no packaging, and a fast-approaching launch date. Enter Touchwood. We love a good pie—especially when it’s topped with gravy—and we love a good story, so we eagerly jumped in to help. We quickly redesigned the identity to make it more approachable, artisanal, and descriptive of the products, using deep, rich colours to convey heartiness and an upscale vibe. We also developed a tagline and romance copy that better positioned the products in the marketplace as a modern twist on a classic French-Canadian tourtière alongside a homemade plant-based gravy offering.