Redesigning Forest Essentials’ Giftbox for Baby & Mothercare

About the Company:  Forest Essentials pioneer in the beauty industry, it was the first brand to combine traditional ayurvedic practices with modern aesthetics for a luxurious experience. They take the customers on an immersive multi-sensory experience with each of their products. Forest Essentials’ products are hand-crafted from 100% natural ingredients from India’s vast landscape to ensure the highest standards of purity.

Brief: This is a hypothetical project to design a premium gift box for Forest Essentials’ Mother & Baby Care range, designed to celebrate both mother and child. Unlike conventional sets, it includes mother care products for post-pregnancy needs along with toys that support the baby’s cognitive and visual development. Ideal for baby showers or post-birth gifting, it offers a thoughtful and memorable experience for an upper-middle to affluent audience.

Design Concept:

Illustrations: The animal theme is taken to align with ‘Forest’ and they look like teether toys. The single baby animals represent baby care products and the one with the mothers is for mother care products. Most Forest Essential products have plant illustrations in them, but this category of products does not, so these ayurvedic plants have been added keeping in mind their style.

The gift box structure is inspired a dollhouse, designed to look like the tribal homes of Uttarakhand, where Forest Essentials’ manufacturing unit is located. The outer box reflects a tribal home in the forest, resonating with the brand’s name. Animal illustrations on the labels and box connect the products to the forest theme, adding a playful yet refined layer to the packaging.

The MDF box can be converted into a baby gym rattle, additional features like contrast cards have been included in the base of the MDF box for visual development. A wooden teether and contrast cards are the extra toys included in the gift box.