Autentico Corajillo

Auténtico Corajillo

Brand Design, Visual Identity, Packaging Design & Art Direction

Auténtico Corajillo is a delicious and sophisticated cocktail crafted from a blend of espresso, citrus liqueur, and herbal extracts. Thanks to its packaging design, it can be prepared in the simplest way possible, creating a memorable experience at the very moment of preparation.

Conceptually, Auténtico Corajillo is a tribute to Mexican gastronomy and mixology, elevating a local classic to an international benchmark. The identity is founded on three guiding pillars:

• Authenticity: Respect for the origin and real flavor.
• Practicality: A simple yet impactful user experience.
• Tropical Elegance: A sophisticated and vibrant lifestyle.

The brand’s visual language fuses structured geometry with the fluidity of nature. The design draws direct influences from Tropical Art Deco, using solid geometric shapes that contrast harmoniously with organic, handmade illustrations.

Credits:
Art Direction and Main Design: Dario Nuñez.

Creative Direction: Raúl Olivo.

Photography Team: Rafael Andrade, Andrea Benavides.