Dargett Beer

We were tasked with giving Dargett’s character a fresh nuance – making the logo more visible and the label more expressive against competitors. At JINJ Branding, we developed packaging that instantly says: I’m still the same Dargett, but now fresher and more communicative, more confident and clearer.

Seven distinct label designs were created for Dargett’s seven brews. The name Dargett comes from the Armenian words դառը գետ – “bitter river” – a concept inspired by the ancient Babylonian world map. We translated this story into a visual language of flowing forms and dynamic composition.

Wave-like shapes run across each label, reflecting the flowing directions of the “bitter river” and expressing its freshness and vitality.

To strengthen Dargett’s identity, we refined the logo placement and enhanced its visibility, allowing it to stand confidently at the center of attention. The new label shape was inspired by the brand’s seven-angled emblem, creating a subtle yet distinctive connection between the logo and the overall composition.

The result is a packaging system that unites all Dargett varieties under one coherent design language — expressive, contemporary and unmistakably Dargett.