Days Cafe & Grocer

Branding & Packaging Design for Days Café & Grocer, by Aja Marie Johnson (ajamariejohnson.com)

Creative direction and brand identity for Days, purveyor of award-winning coffee and soon-to-open café and grocer. In her recent collaboration with Days (find them at daysgrocer.com or @daysdays), Creative Director Aja Marie Johnson led the creative direction and brand identity for this bold new café and grocer, which also launched a line of award-winning coffee capsules. Her design approach for DAYS captured the gentle rhythm of a “slower day”—the warmth of local sourcing, the clarity of everyday ritual, the quiet joy of a good cup of espresso.

Aja’s work on the packaging for DAYS’ coffee capsules is especially striking: she translated the brand’s ethos of “Better days, better coffee” into a visual system that is both minimal and generous. Her design balances bold simplicity with the nuance of sustainability, sourcing and craft.

Her involvement in this project underlines her skill in guiding emerging consumer-brands from concept through to shelf: defining tone of voice, refining structural packaging details, and ensuring every touchpoint is aligned. For DAYS, Aja created more than packaging—she helped create a world worth inhabiting.

Better days start here.

About Days Café & Grocer

Days is a neighborhood café and grocer built around the everyday joy of good food and thoughtful sourcing.

We believe food connects us—across the table, across the counter, across the community. Whether you’re here for a slow morning, a quick lunch, or to restock your shelf, there’s always something worth discovering.

Our café opens soon in Beirut, Lebanon. In the meantime, enjoy our award-winning coffee capsules here: daysgrocer.com or @daysdays.