Madrugada Tortillería

Every good Mexican starts the day with the saying: “God helps those who rise early.”

And here, we rise early to make hot, fresh tortillas, prepare properly spicy salsa, and serve fresh jocoque, because a good day is built at the table.

We are a tortillería rooted in tradition, made with essence, respect, and quality corn, where every morning honors what is simple, what is well made, and what tastes like home.

The graphic identity is supported by an illustrated system that represents the brand’s essential elements: tortillas, corn, jocoque, and Mexican cuisine. These graphic pieces build a visual language that is distinctive, cohesive, and easily recognizable.

The color palette comes directly from the product and the land. The tones of jocoque, chiles, and corn—in both blue and yellow varieties—evoke the everyday, the handmade, and the authentic, keeping alive the essence of the traditional tortillería and its respect for origin and craft.