Brazilain

ABOUT

Brazilain is a household cleaning brand infused with the scents of Brazilian tropical fruits, created for a young audience that tends to postpone cleaning due to its routine and uninspiring nature. While most cleaning products promise effective results, the process itself remains dull and emotionally disengaging.
This project challenges that perception by shifting the focus from efficiency to experience, redefining cleaning as a simple, joyful, and emotionally uplifting activity.

SOLUTION

The core solution is built around the image of a Brazilian aunt — a warm and energetic donna who arrives and takes care of all household chores for you. This character became the foundation of the packaging form, seamlessly integrated into the shape of the bottle itself.
Handwritten typography enhances the sense of liveliness and human presence, while the apron of the character serves a functional purpose, with its pocket used to display technical product information. The project includes a range of all-purpose cleaners, floor cleaning products, and a cleaning powder designed in an alternative yet conceptually consistent apron-based form.

RESULT

As a result, Brazilain stands out in the household cleaning category through its character-driven packaging and unconventional form.
The brand transforms cleaning from a postponed obligation into an engaging and effortless ritual, filling the home with tropical aromas and reinforcing the idea that cleaning can truly be simple.