EL NOU DE COPES

Wine label design for the 2024 production of the Viu Guimerà Association.

The project seeks to recover and highlight popular and historical words and references from the village of Guimerà, a town of medieval origin, in order to build, through wine, a new promotional and poetic narrative of the place. The label is rooted in its medieval past, the symbol of the Nine of Cups, and a poem by Mn. Ramon Muntanyola, and takes shape as a proposal that reclaims the town’s historical character through poetic language and a lithographic-inspired visual treatment.