Elevaria Chocotón

Packaging design for Elevaria Café’s holiday seasonal product, the “Chocotón”. The proposal seeks to elevate the excellence of the product through simplicity and elegance.

Curator’s Insight

The packaging for Elevaria Café’s seasonal “Chocotón” expresses quiet luxury through restrained design and refined detailing. Deep green tones paired with subtle gold accents create a festive yet timeless identity, positioning the product as premium without feeling loud. Clean typography and geometric motifs reference tradition while maintaining a contemporary balance, allowing the bread itself to remain the hero. The matte finish contrasts elegantly with metallic highlights, reinforcing a sense of craftsmanship and care.