Return to Origin Gutian Peaches

Project: Return to Origin / Gutian Peaches
Service: Packaging Design
Channel: Private Domain

–––

This peach gift box is a product developed specifically for private domain channels, aiming to break away from the traditional image of agricultural products and attract a new generation of consumers with a youthful design language. The design transcends the conventional framework of “local specialty products,” blending a fresh Japanese style to create fruit packaging that is both youthful and fun.

Visually, we chose a highly saturated pink as the main color, echoing the peach’s appearance, complemented by bright accents of green and yellow, creating a lively and cheerful visual atmosphere. Japanese-style illustrations highlight the peach’s round and plump shape, further emphasizing its “sweet and juicy” qualities.

The advantages of the production area and core selling points are precisely conveyed through information visualization. The geographical advantages of the Gutian production area, such as “1000mm of rainfall” and “2300 hours of sunshine,” are transformed into simple and easy-to-understand icons, giving the product a reliable endorsement. At the same time, the key selling point of “89% moisture” is highlighted, along with vivid descriptions such as “rich fruit aroma”, to directly stimulate consumers’ taste associations.