Sihong｜Mulberry Black Sesame Balls

Project: Sihong / Mulberry Black Sesame Balls
Service: Packaging Design
Channel: Omnichannel

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This is our design for Sihong’s “Mulberry Black Sesame Balls,” a product positioned as a healthy snack. The design continues the modular top-level packaging system, powerfully conveying the product’s core values ​​of “scientific nutrition” and “high-quality ingredients” through clear information hierarchy and intuitive data presentation.

The overall design uses a contrasting color scheme from bright green to light blue to convey a natural and healthy feel. The packaging visually presents fresh mulberries and plump sesame balls, directly showcasing the advantages of “carefully selected high-quality mulberries/black sesame seeds.” It also highlights the core selling points of “scientific formulation” and “≥72% black sesame addition,” reinforcing the nutritional solidity. The “high calcium, high protein” directly addresses functional health needs. Through a multi-dimensional sensory experience of “clean formula, plump balls, soft, chewy, and sweet,” the design comprehensively builds product trust and appeal from raw materials to taste.

The design cleverly utilizes color contrast, information layering, and scene extension to accurately shape the product’s image as “natural, healthy, and trustworthy.” It establishes a competitive barrier in the healthy snack market by using differentiated visual language, and efficiently completes the link between “product value” and “consumer mindset.”