The Purple Drop

Purple Drop is a modern take on chicha morada, a classic Peruvian drink with deep cultural roots. Built as a family brand, it’s bold, playful, and meant to feel like a little secret you’re in on.

This project was especially meaningful to us because we got to help bring a family legacy into the modern CPG world.

For Purple Drop, JanesHaus built the brand foundation from the ground up, including full brand guidelines (color palette, typography, logo usage, tone and voice, visual inspiration, and custom accents). From there, we designed custom packaging for their first SKU, integrated seamlessly with the manufacturer’s dieline, and delivered as print-ready files. To support launch momentum, we created a lightweight branded landing page featuring a waitlist, live Instagram feed, playful micro-interactions, and space for future animations or countdowns. We rounded out the project with custom stickers and a branded shirt design, creating a cohesive visual world that feels fun, intentional, and unmistakably Purple Drop.