Tullamore D.E.W. Heritage Collection 14YO & 18YO

Knockout Brings New Depth to the Tullamore Heritage Collection

Knockout has partnered with Tullamore to elevate its Heritage Collection with a striking design refresh of the 14YO and 18YO expressions, bringing greater depth, richer storytelling, and a renewed sense of energy to two of the brand’s most distinguished whiskies.

Each whiskey tells its own story with a unique flavour profile, a distinct aging journey, and a character all its own. The triple-distilled 14-Year-Old Single Malt delivers a taste that’s fresh, balanced and refined, while the 18-Year-Old, matured in Bourbon, Sherry, Port and Madeira casks, offers a smooth, complex and quietly profound experience. Both deserved a design that could articulate their stories with a new level of confidence.

Simple yet contemporary, the new design honours the legacy of the Tullamore D.E.W. name, telling the story of each expression through considered, crafted details. Prestige-textured paper stock elevates the bottle’s presence, while fine foiling and layered finishes introduce depth and authenticity. Bold, hand-drawn age statements give each expression clarity and distinction, resulting in an execution that confidently reflects the brand’s heritage and the exceptional quality within.

“The design balances a deliberately pared-back aesthetic with meticulously crafted details that quietly signal the calibre of the whiskies themselves. Every material choice, every detail is considered. You feel the elegance in the hand as much as you see it in the form, elevating the experience well before the first sip,” says Dom Burke, Founder & Executive Creative Director at Knockout.

Tom Stannard, Global Head of Innovation & Design at Tullamore D.E.W. adds, “The Heritage Collection is about who we are and where we come from. It reflects the spirit of our hometown – proud, humble, and full of heart. Knockout captured that beautifully, creating a design that feels both world-class and unmistakably Tullamore D.E.W. Every detail speaks of place and patience, a true reflection of the craft and the care that goes into every bottle.”

With this refined new look, the Tullamore D.E.W. Heritage Collection now tells a more compelling story of provenance and craft, deepening its connection with discerning whisky drinkers and driving greater brand value across the entire portfolio.