After Wax Oil – Summer Edition

About

After Wax Oil – Summer Edition is part of a premium grooming line, designed to deliver a refreshing and soothing post-wax experience. The packaging translates the essence of summer into a modern, high-end visual language while staying consistent with the core brand identity.

Goals

Create a seasonal edition with a clear summer character

Maintain a premium, modern aesthetic

Visually communicate freshness, hydration, and a cooling effect

Ensure consistency within the existing product range

Design Concept

The design uses an abstract, color-driven approach inspired by summer:

Tropical hues for warmth and vibrancy

Greens to suggest freshness and natural ingredients

Deep blues to reinforce a calming, cooling sensation

Subtle palm-inspired elements add a seasonal touch without compromising the product’s refined look.

Typography & Branding

Clean, bold typography ensures clarity and shelf impact, while the contrasting “Summer” subtitle highlights the limited seasonal edition and adds visual dynamism.

Challenges

The main challenge was balancing expressive summer visuals with a premium feel, while maintaining consistency across the product line through controlled color use and minimal layouts.