aromama – Household Cleaning Line

aromama Skincare is a well-known Lithuanian, family-owned brand specialising in natural aromatherapy and wellness products. Their portfolio includes pure organic essential oils, hydrolates, natural cosmetics and household cleaning products. All developed and produced in-house with a focus on natural care for the whole family.

The goal was to build a clear visual system that works across multiple SKUs, communicates product function instantly, and feels consistent both on shelf and in everyday home environment.

My role covered creative direction and packaging design, using Aromama’s established brand logic illustration paired with modular shape systems to define a unified visual language. This structure enables quick product identification, clear functional communication, and strong cohesion across multiple SKUs, while leaving enough flexibility for future range expansion. The system was designed to scale effortlessly across categories while remaining instantly recognizable on shelf and intuitive in everyday use.