AZOR

The Azor Volcano and Azor Marítimo labels are born as two parts of the same narrative: the origin and epic journey of the Mercio family, from the Azores Archipelago, in the middle of the Atlantic Ocean, to southern Brazil. Inspired by old maps from the 16th and 17th centuries, the period of the great navigations, the labels are structured like two parts of a map, where each bottle reveals a chapter of this story of overcoming, courage, and pioneering spirit.

In Azor Volcano, the story begins in the homeland, the archipelago with 9 islands, with emphasis on the island of São Jorge. The dragon that we illustrate is part of the terrain, transforming itself into the island. Both the dragon and the volcano allow people to build, cultivate, and live on their surface, but they have the strength at any moment to erupt and claim their territory and hegemony. Symbolic elements of Portuguese navigation, such as the Armillary Sphere and the Maltese Cross, reinforce the historical context and are the main reference for creating the AZOR brand, while the color palette and finishes evoke the materiality of the land, fire, and myths surrounding the archipelago.

The Azor Maritime design represents the crossing of the Atlantic Ocean to Colonia del Sacramento, Uruguay, portraying Imperial Brazil in 1690. The central character blends the imagery of the “Balena” from old maps with the tuna, an emblematic fish of Azorean culture, symbolizing the dangers and fascinations of the open sea.

To reinforce this narrative, we opted for a textured paper with an aged tone and irregular cut, reminiscent of old maps and documents preserved over time. Hot-stamping finishes enhance the products, stimulate the imagination, and differentiate them through color.

The illustrations received a matte screen printing finish, where the relief highlights the characters and creates a tactile experience, in addition to a protective varnish against moisture. The result is labels that not only package a sparkling wine, but tell a story, where design and illustration come together to honor the past and give voice to a story that crossed the ocean.