Dragon’s Embrace

Designed for Young Sanna Mee, this Dragon Boat Festival zongzi gift set packaging reinterprets traditional festival symbolism through a contemporary Neo-Traditional design language.

Inspired by the legend of Qu Yuan, the bamboo basket structure references traditional fish traps used to distract fish, while the dragon boat illustration symbolizes the commemorative races of the festival. Calamus flowers are incorporated to represent protection, wellness, and good fortune values that align closely with the brand’s health-focused philosophy.

Crafted using eco-friendly bamboo rattan and inspired by traditional craftsmanship, the packaging balances cultural authenticity, sustainability, and modern aesthetics, transforming festive packaging into a meaningful and reusable gift experience.